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Minister Sandiaga: MSME Actors Must Strengthen Innovation and Understand Market Tastes

Minister Sandiaga: MSME Actors Must Strengthen Innovation and Understand Market Tastes


Batu, June 29th 2022 - Minister of Tourism and Creative Economy/Head of Tourism and Creative Economy (Menparekraf), Sandiaga Salahuddin Uno, encourages MSME actors in Greater Malang, especially Batu Tourism City, to innovate in creating new products according to the market desires or tastes.

Attending the “Contemporary Beverage Training for Malang MSME” at Graha Pancasila, Batu City, Malang, Wednesday (29/6/2022), Minister Sandiaga explained that in recent times there has been a change in the consumers behavior who want creative economy MSME products to be in line with market tastes or more contemporary.

“I see a change in the preferences of the market, especially the millennial generation to generation Z and after generation Z, who want drinks with the latest innovations. Thus, I want to inspire creative economy actors in Batu City and Greater Malang to follow the market tastes,” according to Minister Sandiaga.

Minister Sandiaga explained, there are two brands of MSME or creative economy products

“Earlier, I saw several innovative drinks such as ice coffee, boba tea, matcha, and ginger-based drinks. We also work with SMEsHUB Indonesia and other tourism stakeholders to strengthen digitalization. Thus, they (SME actors) will have competitive products and be able to use digital platforms through e-catalogs,” he said.

Minister Sandiaga also appreciated the tourism revival in Batu City in the last few months, which can be seen from the occupancy rate of the 5-star hotel rooms there.

“Tourism in Batu City has started to recover. 5-star hotels are fully occupied. This is very relieving. We want the momentum of this revival to be maintained in the future,” Minister Sandiaga explained.

Meanwhile, Mayor of Batu City, Dewanti Rumpoko, appreciated the visit of Menparekraf to this tourism city, as it is believed to inspire MSME actors, especially in the creative economy, to revive.

“Thank you for the presence of Menparekraf, because this is a great support and motivation for young people in Batu City and Greater Malang to be increasingly enthusiastic, especially provided the knowledge shared,” Dewanti said.

She invited the young people of Batu City to use her office building to hold positive and inspiring activities for the community.

“This building, especially Graha Pancasila, can be used to hold activities and improve knowledge here,” she added.

Also accompanying the Minister Sandiaga was the Deputy for Industry and Investment of the MOTCE, Henky Manurung.

I Gusti Ayu Dewi Hendriyani

Head of Communication Bureau

Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Kemenparekraf / Baparekraf
Kemenparekraf/Baparekraf RIWednesday, June 29, 2022
© 2023 Ministry of Tourism and Creative Economy / Tourism and Creative Economy Agency